The model
A company is not a brand: why commitment needs a symbol
A company is a group of people working in a place. A brand is the symbol of what they work for. Telling them apart changes how commitment is built.
· 4 min read
Articles
Ideas for virtuous cultures.
Short texts, with verifiable sources, on the model, leadership, evidence and practice.
The model
Love without understanding does not turn into contribution
Caring about your organization is not enough if you do not understand what it does and how. Why Brand Imprinting measures knowledge and emotion separately.
· 4 min read
Leadership
The leader as narrative: the 70% that cannot be delegated
Gallup estimates that managers account for at least 70% of the variance in engagement across business units. What that figure says, what it does not, and what it means for leadership.
· 4 min read