https://brandimprinting.org/en/articles/ Articles on engagement, meaning, leadership and organizational culture, with verifiable sources. en Thu, 22 Oct 2026 00:00:00 GMT https://brandimprinting.org/en/articles/a-company-is-not-a-brand/ https://brandimprinting.org/en/articles/a-company-is-not-a-brand/ Thu, 22 Oct 2026 00:00:00 GMT Brand Imprinting team The model A company is a group of people working in a place. A brand is the symbol of what they work for. Telling them apart changes how commitment is built. https://brandimprinting.org/en/articles/love-without-understanding/ https://brandimprinting.org/en/articles/love-without-understanding/ Thu, 22 Oct 2026 00:00:00 GMT Brand Imprinting team The model Caring about your organization is not enough if you do not understand what it does and how. Why Brand Imprinting measures knowledge and emotion separately. https://brandimprinting.org/en/articles/the-leader-as-narrative/ https://brandimprinting.org/en/articles/the-leader-as-narrative/ Thu, 22 Oct 2026 00:00:00 GMT Brand Imprinting team Leadership Gallup estimates that managers account for at least 70% of the variance in engagement across business units. What that figure says, what it does not, and what it means for leadership.