Tool
Measure your team’s bond with its organization. For free.
Up to 50 people, anonymous. Available in Spanish; English and Portuguese coming soon.
What you get
- Brand Imprinting Index from 0 to 100
- Participation rate
- Functional and emotional stage scores
- Score for each of the 5 dimensions and for each question
- Results by segment (when there are at least 5 responses)
- PDF and CSV export
What it does not include
The tool gives you numbers, not interpretation. Expert analysis, qualitative conversations, the knowledge–emotion chart and recommendations require someone who knows the model in depth.
More than 50 people, or need analysis?
Contact a partner or the authors of the model.
How it works
- 01
Create the measurement
Sign up with your email and an access link, no password. You set the organization, total number of employees and closing date.
- 02
Share the link
You get a public response link and a QR code. People respond from their phones, with no login.
- 03
See the results
When the measurement closes, by date or on reaching 50 responses, you see your results and can export them.
Anonymity
We do not ask respondents for names or emails, nor do we store their IP address. Results by segment are only shown if the segment has 5 or more responses.
Why only through this tool
So that results are comparable across organizations and over time, the questionnaire and its calculation are applied only from here.
Frequently asked questions
Is the survey anonymous?
Yes. We do not ask respondents for names or emails, nor do we store their IP address. Results by segment are only shown if the segment has 5 or more responses.
How many people can respond?
The free version receives up to 50 responses per measurement. When it reaches 50, the measurement closes automatically.
What does the free version not include?
An interpretive report, the knowledge–emotion scatter chart, qualitative conversations, recommendations, benchmark comparison and measurements of more than 50 people.
Why can’t I see the full questionnaire?
So that results are comparable across organizations and over time, the questionnaire and its calculation are applied only from the official tool.