Legal
License and trademark use.
Content free to use
The texts, the model, the diagrams, the guides and the canvases on this site are published under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
You may copy, redistribute and adapt the material in any medium or format, even for commercial purposes, as long as you cite the source, indicate whether you made changes and share your adaptation under the same license.
What falls outside the license
The following are not under Creative Commons: the questionnaire (its items), the weighting algorithm and the tool’s code.
The survey is applied exclusively through the official free tool to safeguard the comparability of results.
The Brand Imprinting® trademark
Brand Imprinting® is a registered trademark. Creative Commons 4.0 licenses do not grant trademark rights.
You may name and cite the model. You may not use the name for a different instrument or to suggest certification without being a partner.
Suggested attribution. Brand Imprinting® — model by Gonel, Yoshimura, Jottar and Paredes (2014). brandimprinting.org. CC BY-SA 4.0.
You may
- Name and cite the model
- Use it in your consultancy, company or classes
- Adapt the diagrams and guides, under the same license
You may not
- Use the name for a different questionnaire
- Present yourself as a partner without being one
- Suggest certification without being a partner