PDF · 10 pages
Model guide
The pyramid, the dimensions, the process and the warning signs.
Resources
To apply the model.
Open material under the Creative Commons Attribution-ShareAlike 4.0 license. Use it, adapt it and share it, citing the source.
PDF · one printable sheet
Brand narrative canvas
The model’s five questions, to work on the narrative with leaders.
PDF · 3 pages · 90-minute workshop
Workshop guide for leaders
Agenda, activities and questions to build the “Why?”.
CC BY-SA 4.0
Each document carries its attribution and license. If you adapt them, share them under the same license.