Authors
Brand Imprinting was born in Chile in 2014, from the experience of a team that had spent years working in internal communication and culture and asked itself why some organizations get their people to believe in what they do and others do not.
CEO of MAGO
CEO of MAGO, a Chilean organizational culture and internal communications agency founded in 2013. He has devoted his career to connecting organizational strategy with people’s commitment through marketing, design and communication. An entrepreneur, he has built companies in different industries and worked with large corporations. He conceived Brand Imprinting in 2014 and has applied it in retail, mining, logistics, healthcare and automotive companies.
Founder of 180Lab
Human Resources executive with more than 25 years of experience in Chile and Latin America. For 12 years he led HR at Universidad Andrés Bello, raising engagement to Gallup’s 99th percentile among comparable universities and earning Top Employers certification five years in a row. He is the founder of 180Lab and creator of the ODX methodology.
Board member, business advisor and coach
Industrial engineer from Universidad de Chile, board member, business advisor and coach, with more than 30 years in company leadership, commercial development and logistics across Chile and Latin America. He served as CEO of Indalum and ATIKA and led talent and brand-alignment projects at TailorMade. Today he advises owners and leaders on strategy, governance and purpose.
Co-founder and general manager of Montaraz
Industrial engineer and MBA, a marketing and retail executive with broad Latin American experience. He was Latin America Marketing Director at Mabe and Regional Marketing, Retail & Innovation Manager at Aramark South America, after starting his career at Procter & Gamble. He is co-founder and general manager of Montaraz, a Chilean super-premium pet food company.
The model was developed and applied at MAGO, a Chilean organizational culture and internal communications agency, which now drives this open initiative.