Use the methodology
Use it. Share it. Improve it.
The Brand Imprinting model, its diagrams and guides are published under a Creative Commons Attribution-ShareAlike 4.0 International license. You can use it in your consultancy, your company or your classes, even for commercial purposes, as long as you:
- Cite the source.
- Share your adaptations under the same license.
How to cite
Brand Imprinting® — model by Gonel, Yoshimura, Jottar and Paredes (2014). brandimprinting.org. CC BY-SA 4.0.
What falls outside the license
The questionnaire, its calculation and the tool. Official measurement is always done in the free tool.
Use of the name
Brand Imprinting® is a registered trademark. You may name and cite the model. You may not use the name for a different questionnaire or present yourself as a partner without being one.
Partner program
For consultancies that want to measure organizations of more than 50 people and deliver analysis backed by the authors.
Roadmap
- Publication of the instrument’s psychometric indicators (internal consistency by dimension).
- Anonymous benchmark by industry and country.
- Partner directory.
- Downloadable application kit (guide, brand narrative canvas, workshop templates).