The model
The 5 dimensions.
Each level of the pyramid corresponds to a dimension: a question the organization must answer for its people and a state we hope to find in them.
1Functional
What do we do?
Business knowledge
The employee says: “I know”
What people know about what the organization does: products and services, customers, competitors, its environment, how it wants to be perceived, its overall objectives, and their own role, duties and benefits.
2Functional
How do we do it?
Processes
The employee says: “I understand”
The tools, processes, value chain, the role of each area, how decisions are made, and the consistency between what is done and what is promised to the public.
3Emotional
Why?
Purpose and style
The employee says: “I want”
The deep reason the organization exists. Making money is not the answer: it is a result. Purpose must inspire, project the organization into the future and define a style of its own. Leaders must embody it.
4Emotional
How do I contribute?
Shared responsibility
The employee says: “I take part”
Each person knows how their work affects other people’s work and the results, who depends on them and whom they depend on, and feels that their opinion is heard.
5Emotional
I advocate
Pride of belonging
The employee says: “I advocate” · Ambassador
The inclination to speak well of the organization, to recommend it, to bring work into family and social conversations, to have friends at work and to feel proud of its achievements.
These dimensions are used to measure a team’s bond with its organization.